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Saputo Introduces 100% Canadian Ultrafiltered Milk
USAgNet - 11/12/2018

Canada's dairy leading fluid milk and cream processor, Saputo launched JOYYA ultrafiltered milk, an all-Canadian dairy product and next step in the superfood movement. JOYYA ultrafiltered milk challenges the long-standing status quo of regular milk, serving up to 16g of protein per 250ml serving. It's produced in Canada, by Canadians for Canadians, and offers 75 percent more protein and 25 percent less lactose (sugar) than regular milk.

A staple for as long as we can remember, regular milk has recently been challenged by trendy plant-based alternatives like never-before. In light of this, you may be wondering if Canadians are still drinking regular milk. To understand Canadians' milk consumption habits and preferences, Saputo commissioned a nation-wide survey with Maru/Blue to answer the question.

Despite the rise of milk-alternative trends and a very cluttered "dairy" aisle, the survey discovered Canadians are still fiercely dedicated to milk, revealing that 87 per cent of Canadians still drink or cook with milk regularly and 40 per cent consume it daily.

A new milk category, JOYYA ultrafiltered milk contains no artificial flavours or colours and is made from 100% Canadian milk. Like all milk produced in Canada, it is also hormone and additive free. Different from regular milk, JOYYA ultrafiltered milk also offers extended freshness. When unopened and refrigerated, JOYYA ultrafiltered milk stays fresh for up to 120 days from the production date. Once opened, it is recommended that JOYYA ultrafiltered milk be enjoyed within 14 days.


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