By Jamie Martin
A federal partnership led by the EPA, USDA Forest Service, and several regional commissions has announced 25 small U.S. towns that will receive support to grow outdoor recreation economies. The Recreation Economy for Rural Communities (RERC) program helps communities use outdoor spaces to revitalize main streets, create new businesses, and ensure environmental protection.
Selected towns plan projects such as developing trail systems, linking downtown areas to natural assets, expanding access to outdoor activities, and repurposing vacant sites for community use. The program also focuses on disaster resilience and long-term economic health.
"Outdoor recreation is a powerful economic engine for gateway communities, one that starts on the trail but ends on Main Street," said acting Associate Chief of the Forest Service Chris French. "As members of the communities we serve, we see firsthand how important it is to put local leaders in the driver’s seat to connect natural assets with economic opportunity.”
Community leaders praised the opportunity. “This project is more than just revitalization—it’s about creating a healthier, more vibrant Columbia where families, visitors, and future entrepreneurs can thrive,” said Shelbi Rollins, Owner of the Bird's Nest and President of Caldwell Chamber of Business in Columbia, Louisiana. “By linking Main Street to the riverfront and new trails, we’re not only encouraging outdoor activity and wellness, but we’re also investing in the future of our community.”
“We’re energized by the possibilities ahead and ready to leverage this opportunity to create a dynamic, inclusive, and sustainable experience for all,” said Kelly Jones of the Mitchell County Tourism Development Authority in Spruce Pine, North Carolina.
The RERC program is grounded in strong demand. Outdoor recreation involved 181 million Americans in 2024, and in 2023 it generated 5 million jobs and $1.2 trillion in economic output. By combining economic opportunity with conservation, the program supports healthier, more resilient rural communities across the country.
Photo Credit: gettyimages-d-keine
Categories: National