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General Mills Taking College Football Pregame to Next Level
Indiana Ag Connection - 10/11/2021

It's college football season and all college football fans know the best part of the game is the tailgate -- and the best part of the tailgate is the food! General Mills' Tailgate Nation is here for the fans, bringing a pop-up tiny house experience, delicious food, interactive games, team-inspired decor and stellar prizes to four epic college football match-ups this fall. Each tiny house experience will be tailored to the home team at each location and feature custom recipes that are sure to win over every fan!

Tailgate Nation will be serving up tasty General Mills recipes at pop-up tailgate events at the following games this fall:

- Oct. 16 at University of Iowa, Iowa City (Purdue vs. Iowa)

- Oct. 23 at University of Alabama, Tuscaloosa (Tennessee vs. Alabama)

- Nov. 13 at Penn State, State College (Michigan vs. Penn)

- Nov. 20 at Ohio State University, Columbus (Michigan State vs. Ohio)

Additional Tailgate Nation recipes are available on

"General Mills is excited to bring all the flavors and excitement of a premium tailgating celebration with our Tailgate Nation 'tiny house' as the centerpiece of the experience at these schools," says Stephanie Steidl, commerce manager, Big G Cereal and Dairy at General Mills.

Attendees visiting the stadium-side tiny house experience can participate in "2 Minute Drill" contests twice an hour during the pregame tailgate where they're challenged to a series of crazy contests and games for a chance to receive a $50 Fanatics gift card. 2 Minute Drill Challenges include Totino's Tower, Chex Mix Cornhole, Old El Paso Taco Time Trial, Betty Crocker Brownie Decoration and more!

Tailgaters across four states can see who's really "got game," as Tailgate Nation ambassadors comb the crowds at each in-person event in search of the ultimate tailgate set-up. Winners will have a chance to receive an amazing Tailgate Nation/General Mills prize pack including a custom Tailgate Nation cooler, team jersey, $100 Fanatics gift card, General Mills product and other amazing swag.

In addition, attendees at the games who post on the Tailgate Nation social channels could receive free snacks delivered by a remote control tailgate cooler right to their tailgate set-up! (Not available at the Oct. 16 University of Iowa game.)

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