Cattle industry leaders are praising a bipartisan congressional resolution that recognizes the importance of checkoff programs, specifically the Beef Checkoff. Introduced by Representatives Jim Costa and Dusty Johnson, the resolution highlights the role of checkoff programs in promoting and marketing agricultural products, with funding provided by producers.
Todd Wilkinson, president of the National Cattlemen's Beef Association (NCBA), expressed gratitude for the resolution and the support it provides to cattle producers. The Beef Checkoff, established by producers, contributes to beef promotion, consumer education, and the development of innovative beef products.
Gene Copenhaver, chair of the NCBA Policy Division, highlighted the positive impact of checkoff-funded initiatives on consumer trust and industry sustainability.
Commodity checkoff programs, funded by producers, have proven effective in increasing demand for agricultural products. For example, the Beef Checkoff has led to a 10% rise in beef consumption since its inception in 1981.
The congressional resolution signifies lawmakers' understanding of the benefits provided by checkoff programs and their commitment to supporting cattle producers. It enables producers to have a collective voice in the marketplace and ensures the industry remains competitive globally.
Photo Credit: Beef Checkoff
Categories: Indiana, Livestock, Beef Cattle