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Ivy Tech Wins at National Marketing Conference
Indiana Ag Connection - 04/12/2018

Ivy Tech Community College received two national awards from the National Council of Marketing and Public Relations (NCMPR). The awards recognize outstanding achievements in communications at community and technical colleges and acknowledge institutions from across the nation.

Ivy Tech's awards include:

- Silver for social media or online marketing campaign: Ivy Tech Fort Wayne's "#IAmTheI" campaign

- Bronze for microsite: Ivy Tech's Online Wheel of Value

The Ivy Tech Fort Wayne #IAmTheI campaign asked current and prospective students to share why they were the "I" in "Ivy Tech," by posting a picture with a "vy Tech" statue. The statue was created by welding students and placed outside of the campus' Student Life Center. People were asked to stand in front of the statue as the "I," completing the word. After taking a photo, participants were asked to share it on Twitter, Instagram or Facebook using "#IAmTheI because," filling in the blank and sharing why they are the "I." The three students with the most interactions (likes, comments, and shares combined on one image, on one platform) were awarded a $250, $500, or $1,000 scholarship for spring 2017 classes.

Ivy Tech's online wheel of value provides an opportunity for prospective and current students to explore the College's program offerings. Through selecting different areas of study, students can quickly learn about each program including salary information, credentials offered and locations.

NCMPR is a professional organization for individuals involved in marketing, communications, public relations and enrollment management at community, junior and technical colleges. NCMPR provides professional development opportunities, advocates on behalf of the profession and the institutions it serves and recognizes professional excellence.

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