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New Cropwise Tool Supports Retailers

New Cropwise Tool Supports Retailers


By Jamie Martin

Syngenta has expanded its digital agriculture offerings with the introduction of Cropwise Explorer, a new technology platform developed to help agricultural retailers and growers improve field management and crop decision-making.

The new solution operates within the Cropwise farm management platform and provides users with access to a wide range of agronomic information from a single location. Historical field records, in-season crop data, and satellite imagery are combined to create a complete view of crop performance and field activity.

The agriculture industry continues to generate increasing amounts of field data. While this information can be valuable, analyzing and interpreting it efficiently can be difficult. Cropwise Explorer is designed to simplify the process by turning complex data into practical insights that are easy to understand and share.

"Retailers need tools that save time and help with decision-making," said Greg Uchtmann, digital ag solutions marketing lead at Syngenta. "Cropwise Explorer gives them the ability to see what's happening across the fields they manage and delivers essential information in a format that's easy to understand and share."

With the platform, retailers can monitor multiple fields remotely and stay connected to crop conditions throughout the season. This allows them to identify developing issues sooner and provide timely recommendations to growers.

Weekly field reports provide valuable updates on crop performance and productivity. Users can quickly review field conditions and identify areas that may require further investigation. These reports help prioritize management activities while reducing the time required to analyze field information manually.

Artificial intelligence is another important component of the platform. AI-generated summaries highlight key field observations and streamline decision-making by drawing attention to significant trends and changes. This can help retailers focus on the fields that need immediate attention.

Cropwise Explorer also uses NDVI-based reporting to monitor crop development. These reports provide an additional layer of insight into crop health and allow users to evaluate differences across fields more effectively.

Communication plays a critical role in crop management, and the platform supports collaboration between retailers and growers. Reports, alerts, and field insights can be shared through connected Cropwise services, helping growers stay informed and respond to changing conditions more quickly.

Field scouting tools are included within the platform to support day-to-day agronomic activities. Users can document observations, create scouting records, take field photographs, and organize information for future reference. These capabilities make it easier to maintain detailed field histories and improve communication with growers.

A standout feature of the platform is Time Series Analysis. This function enables users to compare current season crop development with data from previous years. Viewing historical and current information together can help users identify trends, evaluate performance, and make more informed management decisions.

Digital technology continues to reshape modern agriculture by improving efficiency and supporting better use of information. Platforms that bring together multiple data sources are becoming important tools for agricultural professionals who need timely, actionable insights.

Cropwise Explorer is designed to meet those needs by offering a simplified approach to field monitoring, crop analysis, and grower communication. By combining satellite imagery, crop performance data, scouting information, and reporting tools, the platform helps retailers provide stronger support to their grower customers.

As farming becomes increasingly data-driven, technologies that improve visibility and simplify decision-making will continue to play a significant role. Cropwise Explorer provides agricultural retailers with another tool to help growers manage crops effectively and respond to field challenges throughout the growing season.

Photo Credit: gettyimages-seregalsv


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