By Andi Anderson
Purdue Extension is inviting farmers and food business owners to participate in its MarketReady Producer Training program, designed to help agricultural entrepreneurs successfully enter or expand into wholesale markets. The training will provide practical knowledge, business tools, and industry insights to support long-term growth and market success.
The MarketReady program focuses on preparing producers to meet the needs and expectations of wholesale buyers. Participants will learn important business strategies that can help them develop stronger marketing plans, improve product quality standards, and build lasting business relationships.
The training will cover several key topics, including wholesale market sales, food safety requirements, insurance considerations, risk management practices, branding strategies, and product pricing. Attendees will also gain a better understanding of market channel planning and how to position their products for success in competitive markets.
By taking part in the program, producers can strengthen their confidence in making business decisions and identifying new sales opportunities. The training is especially valuable for those looking to diversify their customer base and reach larger commercial buyers.
The event will take place on October 30, 2026, from 9:00 a.m. to 3:00 p.m. EST at the Allen County Extension Office in Fort Wayne, Indiana. The registration fee is $50 per person, which includes the program manual and lunch.
Participation is limited to the first 30 registrants, allowing attendees to receive focused instruction and engage directly with industry experts. Organizers encourage interested producers to register early due to limited seating availability.
Indiana producers may also qualify for a discount or fee waiver, helping make the program more accessible to individuals interested in expanding their wholesale marketing efforts. Those seeking information about registration, eligibility, or program details can contact Sarah Hanson or James Wolff for assistance.
The program receives support from the Indiana State Department of Agriculture, helping strengthen educational opportunities for the state's agricultural community. Purdue Extension continues to offer programs such as MarketReady to assist farmers and food entrepreneurs in adapting to changing market demands and identifying new growth opportunities.
In addition to educational support, accommodations are available for individuals with special needs, dietary requirements, or language assistance requests. Participants requiring these services are encouraged to contact Sarah Hanson before the designated deadline.
Through hands-on learning and expert guidance, the MarketReady Producer Training program aims to help farmers and food business owners build stronger operations, improve profitability, and confidently navigate wholesale market opportunities. As consumer demand and market channels continue to evolve, programs like MarketReady provide valuable resources for agricultural businesses seeking sustainable growth and long-term success.
Photo Credit: gettyimages-jevtic
Categories: Indiana, Education