Soy growers back promotions to boost global meat exports

By Andi Anderson

The U.S. Meat Export Federation (USMEF) is actively promoting red meat around the world, with significant support from various groups and checkoff organizations, including the United Soybean Board (USB). Recently, the USB convened in Baltimore to establish priorities for the upcoming fiscal year, focusing on enhancing the global presence of U.S. meat and soy products.

Jim Douglas, an Indiana-based producer of soybeans, corn, and pork, holds positions on both the USB and the USMEF Executive Committee. At the USB meeting, he highlighted the critical role that support from the soy industry plays in expanding meat exports.

This support not only aids in increasing the demand for U.S. meat but also drives the demand for soy, which is essential in livestock feed.

Douglas emphasized the mutual benefits of this relationship, noting that promoting meat exports inherently supports the soy industry. He also addressed the importance of U.S. soy sustainability as a central component of the global marketing strategy for U.S. pork.

This focus on sustainability helps differentiate U.S. pork in the international market, appealing to consumers and importers who prioritize environmentally responsible practices.

The collaboration between USB and USMEF underscores a strategic approach to leveraging soy industry support for broader agricultural gains. By boosting meat exports, the demand for soybeans, particularly for feed, increases, benefiting soybean farmers across the nation.

As part of their strategic planning, USB aims to further integrate sustainability into their messaging, reinforcing the image of U.S. agriculture as both productive and responsible. This approach is expected to strengthen the market position of U.S. soy and meat products worldwide.

The meeting in Baltimore set the stage for continued efforts to promote U.S. meat and soy exports. With committed industry leaders like Jim Douglas at the helm, the synergy between these agricultural sectors is poised to deliver significant economic benefits.

Through initiatives like these, the United Soybean Board and the U.S. Meat Export Federation are not only fostering growth in their respective markets but also contributing to the overall strength and sustainability of American agriculture.

This collaborative effort highlights the importance of cross-industry support in achieving common goals and ensuring long-term success.

Photo Credit: gettyimages-luoman